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 Presents
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The Hess Events List
Macworld San Francisco Feb. 9 - 13, 2010 Gaming & Events Coming - Bring sound dampeners to BLAST party ;-) |
Next Macworld: ???
 The Hess Events List is created in BBEdit. |
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| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Exhibit Hall Hours - Thurs: 12pm-6pm; Fri. 10am-6pm; Sat. 10am-6pm
|
| Macworld Expo Floor Plan |
| Everyday | 11 - 13 | 3:00 PM | 5:00pm |
Sennheiser Daily Audio Seminars |
#1254 North Hall |
"Capturing Sound for Film," "Wireless Audio Made Easy," & "Better Studio and Live Sound" by Robby Scharf, Accounts Manager, Sennheiser U.S. |
| Everyday | 11 - 13 | 10:00 AM | 6:00pm |
Macworld Music Studio |
#4302 North Hall |
Music production demonstrations, & daily lectures led by Berklee College of Music faculty. Schedule below by date & time. Enter To Win A Customized Gibson Les Paul Guitar. |
| Everyday | 11 - 13 | 10:00 AM | 6:00pm |
Digital Art Gallery |
North Hall |
Works of art created by artists using Mac tools and technology. |
| Everyday | 11 - 13 | 10:00 AM | 6:00pm |
Macworld Main Stage |
#3036 North Hall |
Free educational resources for all Mac users. |
| Everyday | 11 - 13 |
10:00 AM | Show End |
Hang Out Rooms |
West Hall |
Connect with others, blog, and rest up. |
| Everyday | 11 - 13 |
10:00 AM | Show End |
Enterprise IT Hang Out Room |
West Hall, 2nd Floor – 2014 Overlook |
Connect with other IT professionals & see demos. |
| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Fri. | 2/05 | 7:00 PM | 10:00 PM |
9th Annual Macworld Final Cut Pro UG SuperMeet |
Robertson Aud., Mission Bay Conf. Ctr., UCSF, 1675 Owens St. |
Everyone. Tickets $15.00 at door, includes 2 raffle tickets. Doors Open 3:30pm. AJA, AUtodesk, Canon, & much MORE! |
| Mon. |
2/08 | 6:00 PM | 9:00 PM |
Mingling with the Mob |
B Restaurant and Bar in San Francisco |
Invitation & RSVP Required. Not a Macworld Event. Members of the media, AdMob executives, mobile app developers. |

| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Tuesday Exhibit Hall Hours: None |
| Tues. | 2/09 | 5:00 PM | 6:00 PM |
Apple Store Event: Meet the Author: Jeff Carlson |
Apple Store, One Stockton St. |
Everyone. Photoshop Elements 8 for Mac OS X Not a Macworld Event. |
| Tues. | 2/09 | 6:30 PM | 7:30 PM |
Apple Store Event: Meet the Authors: Arek Dreyer & Ben Greisler |
Apple Store, One Stockton St. |
Everyone. Mac OS X Server Essentials v10.6 Not a Macworld Event. |

| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Wednesday Exhibit Hall Hours: None |
| NOTE TO MEDIA: Print out your badage notification & bring it with you to these press confereces. |
| Wed. | 2/10 | 11:00 AM | 12:00 PM |
Global Delight Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 12:00 PM | 1:00 PM |
TypeDNA, Inc. Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 1:00 PM | 2:00 PM |
Eleven Engineering-TRiK Wireless Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 2:00 PM | 3:00 PM |
Graebert, GmbH Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 4:30 PM | 5:30 PM |
Indie Developer Spotlight Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 5:00 PM | 6:00 PM |
Apple Store Meet the Author: Richard Harrington |
Apple Store, One Stockton St. |
Everyone. iWork '09: Keynote, Pages, and Numbers. Not a Macworld Event. |
| Wed. | 2/10 | 5:00 PM | 7:00 PM |
MUG dinner |
Buca di Beppo |
User Group members only. Preregistration required. $32.00 per person. |
| Wed. | 2/10 | 5:30 PM | 6:30 PM |
Media Preview Reception |
Room 130 - Moscone North Hall |
Press only. |
| Wed. | 2/10 | 6:00 PM | 9:00 PM |
iPhone Application Awards Celebration |
Jillian's, Metreon, 101 4th St. @Howard |
Sponsored by Medialets & 148Apps. RSVP through Eventbrite. iPhone developers, service providers, & media welcome |
| Wed. | 2/10 | 6:30 PM | 8:00 PM |
Apple Store: Expert Photo Tips from Real Experts |
Apple Store, One Stockton St. |
Everyone. Derrick Story, Ben Long, Mikkel Aaland, & Stephen Johnson. Not a Macworld Event. |
| Wed. | 2/10 | 6:30 PM | 9:30 PM |
Marketcircle Meet & Mingle |
ThirstyBear Brewing Company, 661 Howard St. |
Press onlyInvitation only. Join us for drinks, hors d’ourves, & good music. |
| Wed. | 2/10 | 7:00 PM | 2:00 AM |
Night Before Keynote 12th Annual Macintosh Managers Party |
Upstairs at Beale Street Bar & Grill, 133 Beale St. (map) |
Mac-Mgrs subscribers attending Expo who want to meet their peers & hang out in a casual, fun environment. Great door prizes. |
| Wed. |
2/10 | 8:00 PM | 2:00 AM |
EFF’s 20th Birthday Party |
DNA Lounge, 375 11th St. |
Everyone 21+. Requested donation $30 or what you can afford, cash bar. Join TV geek Adam Savage and friends. Not a Macworld event. RSVP to events@eff.org. |

| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Exhibit Hall Hours - Thursday: 12am-6pm |
| Thurs. | 2/11 | 9:00 AM | 10:00 AM |
Late Night with David Pogue |
Rm #134, North Hall |
Everyone. New York Times Columnist. |
| Thurs. | 2/11 | 9:00 AM | 10:00 AM |
Mac Geek Gab Podcast |
Main Stage, North Hall |
Everyone. Dave Hamilton, President, & John Braun, Reviews Editor, The Mac Observer, Inc. |
| Thurs. | 2/11 | 11:00 AM | 12:00 PM |
Appency-Alawar Entertainment Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Thurs. | 2/11 | 11:00 AM | 12:00 PM |
"Macworld DEMO: Best of Show |
North Hall |
Everyone. |
| Thurs. | 2/11 | 12:30 PM | 1:00 PM |
Home Music Studio Basics |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Thurs. | 2/11 | 1:00 PM | 3:00 PAM |
The iPhone Supersession |
North Hall |
Extra Event. Christopher Breen, Senior Editor, Macworld Magazine & Ben Long, Senior Editor, Creativepro.com |
| Thurs. | 2/11 | 1:45 PM | 2:15 PAM |
Macworld Magazine’s Best of Show Awards |
Main Stage, North Hall |
Everyone. |
| Thurs. | 2/11 | 2:00 PM | 2:30 PM |
Music Creation Software for the Mac |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Thurs. | 2/11 | 2:00 PM | 3:00 PM |
Q & A with Kevin Smith |
Rm #134, North Hall |
Everyone. Film maker & Director of Clerks, Chasing Amy, Jay & Silent Bob. |
| Thurs. | 2/11 | 2:00 PM | 3:00 PM |
Steve Garfield |
Wiley, Booth #1765 |
Everyone Meet the Author, Get Seen: Online Video Secrets to Building Your Business. |
| Thurs. | 2/11 | 2:30 PM | 3:00 PM |
The Year with No Media |
Main Stage, North Hall |
Everyone. Andy Ihnatko, Chicago Sun Times Columnist. Ilene recommends this! |
| Thurs. | 2/11 | 3:00 PM | 4:00 PM |
SachManya Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Thurs. | 2/11 | 3:15 PM | 3:45 PM |
iPhoto - A new era of effortless photo-sharing |
Main Stage, North Hall |
Everyone. Jef Holove, CEO, Eye-Fi, Inc. |
| Thurs. |
2/11 | 4:15 PM | 4:45 PM |
The Mac DJ |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Thurs. | 2/11 | 4:30 PM | 5:30 PM |
Photoshop 20th Anniversary |
Rm #134, North Hall |
Everyone. David Biedny, Multimedia Expert. |
| Thurs. | 2/11 | 4:30 PM | 5:30 PM |
MyMac Podcast |
Main Stage, North Hall |
Everyone. Guy Serle & David Cohen, MyMac.com. |
| Thurs. | 2/11 | 5:00 PM | 5:30 PM |
Mac Guitar Solutions |
Macworld Music Studio |
Everyone. Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Thurs. | 2/11 | 5:00 PM | 9:00 PM |
ACN Business Meeting & Reception |
Undisclosed |
Apple Consultants Network members only. RSVP Required. |
| Thurs. | 2/11 | 6:00 PM | 8:00 PM |
Indie Mac Developers Meetup & Dinner |
Chaat Cafe, 320 3rd St. |
Everyone. Indie developers just show up, buy some dinner, & talk with other developers. Hosted by Dan Wood, Karelia Software. |
| Thurs. | 2/11 | 6:00 PM | 7:00 PM |
Apple Store: APA Presents: Miki Johnson |
Apple Store, One Stockton St. |
Everyone. The future of sharing and presenting photographs. Not a Macworld Event. |
| Thurs. | 2/11 | 6:00 PM | 8:00 PM |
Clixtr Hosted Happy Hour |
Harlot Nightclub, 46 Minna St. |
Everyone. Join in the fun with a DJ! |
| Thurs. | 2/11 | 6:00 PM | 8:00 PM |
Microsoft Media Reception |
Undisclosed |
Press only. Invitations were emailed. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
Video Makers Meetup |
House of Shields aka Schlomo›s Bar, 39 New Montgomery St. |
Everyone. Not a Macworld event, but fun meetup. Steve Garfield. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
Podcaster Meet-up Birds-of-a-Feather (BOF1) |
TBA |
Everyone. Leader: Adam Christianson, Podcaster, The Maccast. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
Small Business Success Stories & Wish Lists Birds-of-a-Feather (BOF2) |
TBA | Everyone. Michael Bayer, Pres., Computer Telephony Solutions. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
From Still to Motion Birds-of-a-Feather (BOF3) |
TBA | Everyone. Leader: Richard Harrington, Author, Rhed Pixel. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
DIY Firewall & VPN Internet Appliances Birds-of-a-Feather (BOF4) |
TBA | Everyone. Leader: Scott Neal, Chief Architect, Senseption, Patrick Gallagher, Digital Peaks Corp. |
| Thurs. | 2/11 | 6:30 PM | 7:30 PM |
The Future of Digital Photography Birds-of-a-Feather (BOF5) |
TBA | Everyone. Leader: Yuval Koren, Co-Founder, Eye-Fi, Inc. |
| Thurs. | 2/11 | 7:00 PM | 10:00ish PM |
23rd Annual Netter’s Dinner. |
Hunan on Sansome and Broadway. Register on web site. |
Everyone who uses the net in an addicting sort of way. Online registration ends Feb. 9th, $20.00. Walk-ins possible. At 6:00 PM gather at top of South Hall escalators, 6:30 make the traditional walk to Hunan. Dinner starts at 7:30. |
| Thurs. |
2/11 | 8:00 PM | 12:00 AM |
Cirque du Mac Party 7.0 |
Broadway Studios, 435 Broadway |
Tickets Required. Open bar. Features Macworld All-Star Band. Host: The Mac Observer & BackBeat Media. Sponsors: Circus Ponies, eSellerate, Microsoft, ProjectWizards, SmileOnMyMac, & Verbatim. |

| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Exhibit Hall Hours - Friday: 10am-6pm |
| Fri. | 2/12 | 9:00 AM | 10:00 AM |
Revolution from the Rest of Us with Guy Kawasaki |
Rm #134, North Hall |
Everyone. Co-founder of Alltop.com (& former Apple Evangelist)> |
| Fri. | 2/12 | 10:30 AM | 11:15 AM |
Home Music Studio Basics |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Fri. | 2/12 | 10:30 AM | 11:30 AM |
Mac Pundit Showdown |
Main Stage, North Hall |
Everyone. Philip Michaels, Executive Editor, Macworld.com & pundits. |
| Fri. | 2/12 | 11:00 AM | 12:00 PM |
RLM Tools Press Conference |
Room 130 - Moscone North Hall |
Press only. |
| Fri. | 2/12 | 11:30 AM | 12:15 AM |
Music Creation Software for the Mac |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Fri. | 2/12 | 11:45 AM | 12:30 PAM |
Macworld Magazine’s Best of Show Awards |
Main Stage, North Hall |
Everyone. |
| Fri. | 2/12 | 12:00 PM | 1:00 PM |
Consulting on the Mac Birds-of-a-Feather (BOF6) Meeting |
TBA | Everyone. Phil Goodman, Goodman Consulting, Benjamin Levy, Solutions Consulting. |
| Fri. | 2/12 | 12:45 PM | 1:15 PAM |
SPECIAL GUEST: He Wants To Kill Your Newspaper |
Main Stage, North Hall |
Everyone. Andy Ihnatko, Chicago Sun-Times & Macworld, interviews Webcomics Magnate Scott Kurtz, PVPonline.com.
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| Fri. | 2/12 | 1:15 PM | 1:45 PM |
The Mac DJ |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Fri. | 2/12 | 1:30 PM | 2:00 PAM |
Make Your Presentations Come to Life with PAPERSHOW |
Main Stage, North Hall |
Everyone. Brian Friedlander, Canson, Inc. |
| Fri. | 2/12 | 2:00 PM | 3:00 PM |
SPECIAL GUEST: Roger McGuinn - Founder of The Byrds |
North Hall |
Everyone. |
| Fri. | 2/12 | 2:00 PM | 3:00 PM |
SPECIAL GUEST: Warp 11 - America?Äôs premier sci-fi rock band |
North Hall |
Everyone. |
| Fri. | 2/12 | 2:00 PM | 2:30 PM |
Mac Guitar Solutions |
Macworld Music Studio |
Everyone. Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Fri. | 2/12 | 2:00 PM | 3:00 PM |
Macworld Live! With Leo Laporte |
Rm #134, North Hall |
Everyone. |
| Fri. | 2/12 | 2:15 PM | 2:45 PM |
Apple and the 21st and a Half Century |
Main Stage, North Hall |
Everyone. A comedic journey through Apple’s history. Dan Moren, Mac Publishing Assoc. Ed., Paul Kafasis, Rogue Amoeba Software CEO, John Moltz, Crazy Apple Rumors, Editor in Chief. |
| Fri. | 2/12 | 3:00 PM | 3:30 PM |
Using Domino Xpages for Your iPhone Apps |
Main Stage, North Hall |
Everyone. Michael Masterson, Product Manager for IBM Lotus Application Development, IBM Corp. |
| Fri. | 2/12 | 3:45 PM | 4:15 PM |
Your Mac Should be on TV-Apple Home Theater Demystified |
Main Stage, North Hall |
Everyone. Adam Christianson, The Maccast, Ara Derderian, HDTV Podcast. |
| Fri. | 2/12 | 4:00 PM | 5:00 PM |
MacVoices Podcast |
Macworld Music Studio |
Everyone. Chuck Joiner, Producer & Host, The Mac Voices Group. |
| Fri. | 2/12 | 4:00 PM | 6:00 PM |
Music Tech Jam Supersession – Unleashing Your Inner Rock Star |
Macworld Music Studio |
Everyone. Recording Your Music with the Mac. Mike Carrera, Senior Training ∓ Support Coordinator, Bill D’Agostino, & Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Fri. | 2/12 | 4:30 PM | 5:30 PM |
The Gruber 10 – Apple’s Top Issues |
Rm #134, North Hall |
Everyone. John Gruber, Daring Fireball Publisher co-hosts The Talk Show podcast with Dan Benjamin. Ilene recommends this! |
| Fri. | 2/12 | 5:00 PM | 6:00 PM |
Angry Mac Bastards Podcast |
Main Stage, North Hall |
Everyone. John Welch, Head of IT, The Zimmerman Agency, Peter Cohen, Exec. Editor, The Loop, Darby Lines, TheAngryDrunk.com. |
| Fri. | 2/12 | 5:30 PM | ??:30 PM |
TWiT Meet Up |
Marriott Marquis on 4th St. |
Everyone. Wear your badge for food discounts. |
| Fri. | 2/12 | 6:00 PM | 7:00 PM |
Meet the Filmmakers: San Francisco Independent Film Festival |
Apple Store, One Stockton St. |
Everyone. Behind-the-scenes look at filmmaking. From scripting and budgeting to editing & special effects. Not a Macworld Event. |
| Fri. | 2/12 | 6:30 PM | 8:30 PM |
MarketCirlce and ProjectWizards Meet the Press |
Undisclosed |
Press only. Private dinner for invited media. Invitations were emailed. Contact Ilene if you need to be there. |
| Fri. | 2/12 | 8:00 PM | 11:00 PM |
Macworld BLAST Parrty |
Mezzanine, 444 Jessie St. |
Everyone. Performance by The Houserockers. Sponsored by VMWare and HP. |

| Day |
Date |
Time |
End Time |
Event |
Place |
Event Particulars |
| Exhibit Hall Hours - Saturday: 10am-6pm |
| Sat. | 2/13 | 10:00 AM | 11:00 AM |
Macworld Presents: BT |
Rm #134, North Hall |
Everyone. Musician, producer, film composer & technologist. |
| Sat. | 2/13 | 10:30 AM | 11:30 AM |
MacRoundtable Podcast |
Main Stage, North Hall |
Everyone. Don McAllister, Host/Producer, ScreenCastsONLINE & lots of notable podcasters. |
| Sat. | 2/13 | 11:00 AM | 11:30 AM |
Birth of a Song |
Music Studio |
Everyone. Deborah Crooks, Songwriter, Recording Artist. Using Mac Tools to Take a Song from Inspiration to Realization. |
| Sat. | 2/13 | 11:45 AM | 12:15 PM |
Macworld Magazine’s Best of Show Awards |
Main Stage, North Hall |
Everyone. |
| Sat. | 2/13 | 11:45 AM | 1:00 PM |
The Russell Brown Show - Photoshop Tips & Techniques |
Music Studio |
Everyone.Recommended by ilene. |
| Sat. | 2/13 | 12:30 PM | 1:00 PM |
Product Spotlight: Lotus Symphony 3 for the Mac |
Main Stage, North Hall |
Everyone. Paul Bastide, Assoc. Software Engineer & Eric Otchet, Software Product Manager, IBM Corp. |
| Sat. | 2/13 | 1:00 PM | 2:00 PM |
iPad Special Event |
Rm #134, North Hall |
Everyone Jason Snell, Macworld VP hosts panel. |
| Sat. | 2/13 | 1:00 PM | 2:00 PM |
Joe Kissell & Security on the Mac |
Wiley, Booth #1765 |
Everyone Meet the Author, Mac Security Bible. |
| Sat. | 2/13 | 2:00 PM | 2:30 PM |
Mac Guitar Solutions |
Music Studio |
Everyone. Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Sat. | 2/13 | 2:45 PM | 3:15 PM |
What’s New in Music Software |
Music Studio |
Everyone. Mike Carrera, Senior Training ∓ Support Coordinator, Bill D’Agostino, & Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Sat. | 2/13 | 2:45 PM | 3:45 PM |
Mac Power Users Podcast |
Main Stage, North Hall |
Everyone. David Sparks, Editor, MacSparky, Katie Floyd, Host, Mac Power Users. |
| Sat. | 2/13 | 3:30 PM | 4:00 PM |
Adding Drum Tracks using Your Mac |
Music Studio |
Everyone. Bill D’Agostino, Berklee College of Music. |
| Sat. | 2/13 | 4:00 PM | 4:30 PM |
Product Spotlight - Airplay SDK |
Main Stage, North Hall |
Everyone. Take your iPhone app to half a billion. Sam Clegg, Head of Airplay Systems, Ideaworks Labs |
| Sat. | 2/13 | 4:15 PM | 4:45 PM |
The Mac DJ |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, Berklee College of Music. |
| Sat. | 2/13 | 5:00 PM | 5:45 PM |
Open Music Forum |
Macworld Music Studio |
Everyone. Mike Carrera, Senior Training, & Tony Marvuglio, Asst. VP for Academic Technology, Berklee College of Music. |
| Sat. | 2/13 | 5:00 PM | 6:00 PM |
Other World Computing Podcast |
Main Stage, North Hall |
Everyone. Tim Robertson, Podcaster, OWC. |
Please remember Robert. 
Robert Hess, 29, an associate editor at MacWEEK, passed away January 12,1996 from complications due to pneumonia. In addition to being a fine reporter and a great guy, Robert was the founder of the Macworld party lists.
"Robert was truly a gem: technically savvy, insightful, honest, and approachable. We shall all miss him." -- Guy Kawasaki 1/16/96
"We lost a lot when we lost Robert on Jan. 12. His contributions permeated ... the magazine and the Macintosh community. We will miss him enormously, but the inspirations of his talent, strength and spirit remain with us." Ric Ford, MacInTouch
TidBITS remembers Robert (search for Hess on the page).
MacTech Remembers Robert.
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