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Ilene M. Hoffman, MSW

Needham, MA 02494
ileneh-at-comcast.net  -   http://www.ilenesmachine.com/

1987 -  Consultant, (d.b.a.) Ilene's Machine, Needham, MA.
2005  Macintosh services: Training, installation, troubleshooting, network assistance, QA, beta testing, user group and trade show presentations, and FileMaker database development.
      Editorial services: Technical editing, article creation, product reviews, user manuals and strategic marketing for small businesses, including press relations.
      Web services: Site production, html coding, marketing, and search engine optimization.
      Research Services: Design survey research projects and write grants.
      Photography services: Sports photography, Photoshop editing, slide show, asset management (Portfolio and Cumulus), and DVD creation (iDVD).


Selected Projects

Macintosh Support, Training, and Staff Coordination
1990 -  Small Business and Non-profit Support
2007  Macintosh Technical Support
Train, troubleshoot, upgrade, and provide system maintenance and network support to companies on a contract basis. Companies include: Pearson Education, Heritage Maps, Margaret Freeman, MIT Prof. and book author, Lionheart Foundation, Families USA Foundation, (health care advocacy organization), Johnson Antique Refinishing, Eskin Building Supply, CrockerGraphics, Clueless Computers, C.R. Bard Electróphysiology, Paté Poste and numerous other small businesses.

2003  Franklin Public Schools, Franklin, MA.
Macintosh Technician
Provide teacher support. Install software and upgrade 600 computers in K-12 classrooms. Network machines and connect to printing resources. Mac OS X technical resource. (3-month contract.)

3/99  -  MacFixIt and TechTracker, Portland, OR.
1/03 Community Directory/ Sr. Editor
Responsible for Forums administration and community building. Train and supervise Moderators. Provide Macintosh technical troubleshooting solutions and respond to user inquiries on forum and via email. Create special reports as needed. Review products. (Half-time contract.)

1997 Third Age, Cupertino, CA.
Training Consultant
Recruited and trained volunteers. Developed training manuals for a new 50+ chat network. Hosted celebrity conferences and moderated chat rooms. Provide technical assistance.

1993 - America Online, Vienna, VA.
2002   Community Leader/ Forum Consultant
Host Macintosh Operating System Forum chat. Moderate weekly technical help conference and solve user problems. Provide written solutions on message boards. (Volunteer Position.)

4/96 -  Talk City, Inc. and LiveWorld, Inc. Campbell, CA.
8/01   Community Conference Crew
Provided Mac OS Help conferences and interviews with Macintosh gurus. Produced web pages associated with conferences. Hosted weekly Kodak sponsored conferences, plus Internet/HTML help and salon-style conferences. Interviewed special guests including Golda Meir, Wally Lamb, Stuart Alsop, Bill Lessard, David Weinberger (ClueTrain), and EarthWatch scientists. Trained new conference hosts. Provided Internet marketing services, and search engine optimization which increased traffic by 15%. Wrote articles on job hunting for Business Power Magazine. (Half-time contract.)

3/94 - eWorld - Apple Computer, Cupertino, CA.
4/96 Community Conference Crew
Produced and directed weekly interviews on job hunting, education software and psychological issues. Wrote and edited contracts and contest rules. Provide writing services to special clients including Regis McKenna and IDG. Respond to user requests on message boards. Recruit and train volunteers. (Half-time contract.)

1992 - BMUG Boston Bulletin Board, Boston, MA.
1997 Message Moderator and Meetings Coordinator
Monitored message board content and provide technical support to users. Organize yearly meetings, including educational software show. (Volunteer Position.)

1988 - Boston Computer Society - Macintosh On-line Services, Boston, MA.
1993 Message Manager
Supervise volunteer Message Moderators on bulletin board system. Provide technical assistance to users. Write user documentation. Design on-line surveys. America Online representative for BCS•Mac. (Volunteer Position.)

Editorial Projects
Technical Editor, Wiley Publications, IN. Edited Mac OS X (Panther) for Dummies and OS X Time Saving Techniques for Dummies (Panther). Contributing Author, Macintosh Secrets for OS X, 2003 - 2004.

Technical Editor, Alpha Books, IN. The Complete Idiot's Guide to Mac OS X, by Kate Binder, 2002.

Author, iMacFast & Easy, Primia Books, IN. 2000.

Copy Editor, M & S Rare Books, Newton, MA. Provided desktop publishing and editorial services for a yearly antique book catalog, 1993 - 1996

Technical Editor Prima Publishing. The Essential Works 95 Book, by Barrie Sosinsky, 1996.

Technical Editor, Que Corporation. Big Mac Secrets, 1992.
Magazine, Web Site, and Public Relations Projects

1997 - Hess Memorial Macworld Events List
2008  Web Marketing and Event Services
  Produce unique event and web services to Macworld Expo attendees. Sell banner advertising and issue press releases for the services. Publish Ilene's Machine Newsletter for media and subscribers. Produced four events for company executives. (http://www.ilenesmachine.com/partylist.shtml.)
      Inside Mac Radio Interview, Jan. 4, 2003.
      c|Net Radio Interview, Dec., 2002.
      Online Tonight radio show interview, Oct. 21, 2002.
1/04 -  Spymac Network, Inc., Lethbridge, Ca.
7/04
Managing Editor/Public Relations
Edited articles, provided original content and daily news stories. Authored and disseminated press releases. Increased registered users from 42,000 to over 600,000 members in three months. Represented company at Macworld Expo Boston.

2004 - MacTech Magazine, CA
1998 Contributing Editor
Write product reviews and Mac OS articles. Technical Editor for series of networking articles. Recruited new authors. Wrote series of articles on Internet community for NetProfessional.
(Link: http://www.ilenesmachine.com/articles/cablemodems.html.)

2000 - Tech Republic.com/Tech Pro Guild
1999 Senior Writer
Wrote monthly in-depth Macintosh OS articles, book and web site reviews. (Article link: http://www.ilenesmachine.com/gofishpart1.html.)

2000 - NetGuide Online (in association with NetGuide Magazine), CA.
1999 Senior Contributing Reviewer
Created Web content using Oracle Media Server, including a database of wildlife, outdoor and computer sites. Wrote 50 web site reviews weekly.

Manuals
Optical Access International, Woburn, MA. Wrote CD Speedster software manual (1996).
Spinnaker Software, Cambridge, MA. Wrote manual for PC and Mac product (1995).
Colliers International, Boston, MA. Wrote database manual for real estate database (1993).
Atticus Software, CT. Super Seven Utilities software manual (1992).

FileMaker Pro Database Development
Levanthal Sidman Jewish Community Center, Newton, MA. Revised FileMaker Pro membership database, deliver Macintosh training and technical support to staff, 1996.

Waltham Technologies, Waltham, MA. Developed client contact tracking FileMaker Pro database.

American Executive Management, Waltham, MA. Developed FileMaker Pro database for airline consulting project and provide ongoing computer maintenance.

C.R. Bard, Billerica, MA. Developed multiple FileMaker Pro database products, including Marketing database for Bard Interventional Products, Cost Containment tracking for marketing department and a mail list management database, 1992 - 1994.



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